1. Make Your Profile Picture Friendly
You’ll already know about this from using other social media accounts to expand your brand. The more approachable your profile picture is, the more attention your content will get.
Here’s a bonus tip that only applies to TikTok: you can use a video, which is going to appeal to people even more.
2. Get Your Profile Right
This is another tip that you can translate right from other social media platforms. The longer people will stick around, the more relevant, succinct, and appealing your profile description is.
Be clear about what you want to communicate and try to be as original as you can.
We also recommend checking out the profiles of influencers that you look up to, so that you can learn from what they’re doing. There’s no harm in using a call to action, which encourages people to check out your content.
Right now, you can’t include a link, but this will change at some point, hopefully.
3. Share Your Other Social Media Channels
If you want to encourage your other online communities to check out your TikTok, then you’ll need to include your other socials on your TikTok profile and vice versa.
There’s no better way to debut a brand new TikTok profile than to share it with your existing followers elsewhere.
4. Find Self-Made Influencers
While there are a lot of celebrities that have already taken to TikTok, there are also quite a few influencers that have made their own name on the newest social media sharing app, without any existing claim to fame.
These kinds of influencers are the ones worth following for inspiration. They’ll also help you keep up with viral trends, too.
If you’ve just made a video that’s similar to one an influencer has put up, then you know you’ve got a pretty good chance of going viral at some point.
5. Keep Your Videos Short
As a rule, you can only upload videos to TikTok that are 60 seconds or less. However, even with this restriction, the average video’s recommended time is a lot shorter: only 8 to 15 seconds.
This is because the average attention span of a TikTok user is pretty short. If your video is too long, then they will simply skip over it, and you’ll lose that potential follower.
TikTok will also increase your reach if they can see that people are watching your videos until the end.
6. Use Popular Songs
Another way that TikTok is unique to social media platforms like Instagram and Twitter is that songs and music play a pivotal role in everyone’s content.
People on TikTok are used to turning on the sound when watching videos, so you need to make sure that you’re using popular songs that people will recognize and enjoy instantly.
The more popular your song, the more likely TikTok will pick up on your video and will decide to feature it. It could end up generating a lot of traffic just because of the song you’ve used.
7. Use Popular Hashtags
How’s your hashtag game on your other social media channels? The more familiar you are with using trending hashtags, the better you will be able to apply them to your TikTok content.
You can either use a hashtag generator outside of TikTok or simply put a hashtag into the search bar to see what comes up. TikTok will show you how popular it is, just like Instagram, which can help you decide whether to use it or not.
Using trending hashtags will increase your chances of being featured on the page of that hashtag.
8. Make the Most of Viral Challenges
While you might want to be as original as possible, there is one strategy you have to adopt that involves you being similar to everyone else, and that’s participating in viral TikTok challenges.
As soon as you find a challenge that’s quickly going viral, create one of your own with a twist on it to make it somewhat original. Videos that feature a viral challenge have a better chance of doing well than those that don’t.
