WEBSITES
A Beautiful, Functional and Professional Website Legitimizes Your Business.
Find the Balance
to Achieve Success
Our clients trust us to design effective strategies, educate them on proper practices, and set expectations and goals. The better we understand your needs, the better we can strike the right balance between expertise and inspiration, resulting in a more successful website for you.
In the age of social media and apps, a web site is still a vital component of a business’s marketing strategy.
A Well Designed Website:
- Creates customer acquisition opportunities
- Promotes loyalty
- Achieves results that measurably impact
your company’s goals.
Every project must be approached with the right balance of technical expertise and creativity to achieve each clients’ unique objectives. Your web site may demand greater emphasis on effective coding practices and complex Web application development for success; or your site might demand greater emphasis on user experience and functional creativity.
Web Design
High Ground Creative Produces Websites that Compel Meaningful Action
WordPress
All our websites are built on WordPress, an Industry Standard. WordPress is the industry leading content management system (CMS) with tons of built in functionality and can be customized to your wildest dreams. Our Website Development and Design Team can customize WordPress, the strongest framework available to fit your business needs.
Mobile Friendly
On April 25, 2015, Google (the number one search engine) announced that they would start to require that your website is mobile friendly, or they will penalize your search rankings online. All of the websites that we custom develop are mobile friendly and scalable to work on any device or browser. We ensure the best user experience for your website visitors no matter what!
Beautifully Designed
Our websites are designed to focus on your business. They are targeted to sell products, grow clientele or promote your services. It’s our job to understand your business needs and how to translate those needs into an effective web site design. Our graphic design team is specially trained to understand how design can influence the path each visitor will take when visiting a website. With that knowledge in mind, your site will ensure that visitors are targeted to the content needed to create a new client, sell a product, or promote your services.
Search Engine Friendly
Our primary focus is to allow potential clients to find your company. Customized to work with search and get your site ranking. Let’s face it; everyone wants a website to rank well in search engines. All of our website design projects are optimized to pull up for the targeted-on page content. Our goal is to create pages that are relevant to the keywords people are typing for the services or products that you provide. We spend the time optimizing all website content to be search engine friendly.
WordPress
All our websites are built on WordPress, an Industry Standard. WordPress is the industry leading content management system (CMS) with tons of built in functionality and can be customized to your wildest dreams. Our Website Development and Design Team can customize WordPress, the strongest framework available to fit your business needs.
Mobile Friendly
Responsive Web Design (the same experience on any device). On April 25, 2015, Google (the number one search engine) announced that they would start to require that your website is mobile-friendly, or they will penalize your search rankings online. All of the websites that we custom develop are mobile friendly and scalable to work on any device or browser. We ensure the best user experience for your website visitors no matter what!
Beautifully Designed
Our websites are designed to focus on your business. They are targeted to sell products, grow clientele or promote your services. It’s our job to understand your business needs and how to translate those needs into an effective web site design. Our graphic design team is specially trained to understand how design can influence the path each visitor will take when visiting a website. With that knowledge in mind, your site will ensure that visitors are targeted to the content needed to create a new client, sell a product, or promote your services.
Search Engine Friendly
Our primary focus is to allow potential clients to find your company. Customized to work with search and get your site ranking. Let’s face it; everyone wants a website to rank well in search engines. All of our website design projects are optimized to pull up for the targeted-on page content. Our goal is to create pages that are relevant to the keywords people are typing for the services or products that you provide. We spend the time optimizing all website content to be search engine friendly.
There are many options in this category. As E-commerce sites continue to grow in the market, the range of application of this valuable technology continues to expand. High Ground Creative will work with you to research and develop the E-commerce solution that will meet your unique needs. A low monthly operating overhead is key in this arena as well as a solution that will grow with you. We can help you establish a relationship with a reputable hosting service that won’t gobble up your profit margin. Having said that we heavily lean towards a specific vendor/platform and will try to persuade you in our direction 🙂
Our preferred platform for E-commerce solutions is BigCommerce.com but we will work on Shopify, Woo Commerce or other platforms.
Website Hosting
All websites live on a web server that makes it accessible to be seen by anyone in the world. There are many website hosting companies out there. We use share servers that specialize in WordPress websites. Website hosting fees are monthly but if you design a website for you, hosting is usually included for the first year. We provide:
- Ultra-Secure WP Hosting (Fast, Secure, Reliable)
- Hosting Support
- Maximized Uptime
- Security Monitoring
Website Maintenance
Once your website is built and live, it needs to be tended to and taken care of. Just like a house, if you let it sit there and not take it of it, it will get run down and deteriorate. We provide daily and monthly web site maintenance services that help keep your website healthy and working optimally.
- Daily Server Back-Ups
- Malware Removal (If necessary)
- Minor Website Edits
- Monthly ‘Eyes-On’ Site Check
- Monthly Malware Scanning
- Preventative Maintenance
- Site Security (SSL Certificate)
- Word Press and Plugin Updates
- WordPress Core Updates
Basic SEO Implementation
Increase visibility and searchability to stay ahead of competitors.
Search Engine Optimization (SEO) is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.
Our SEO implementation is meant to increase the usability of your website, better the navigation structure as well as optimize on-page content for your targeted keywords. We apply the most current “best-practices” to not only make sure you are “optimized” but you are not penalized by Google. In short, we will work with you to improve your entire website and make it more search engine friendly.
Google Analytics Implementation
Track your website visitors to improve user friendliness and gather customer behavior intelligence.
You have a website and people may or may not be visiting it, so we can help you find out exactly how visitors are interacting with your site. Google Analytics tracks and reports website traffic*.
You may find the data that Google Analytics records a bit overwhelming, but our team can simplify it so that you understand it better. From here we can recommend website improvements to increase your websites user friendliness.
* Google Analytics has to be in place on the website for 3 months minimum.
Content/Copywriting
Rather than asking you to write content for your website, we recommend that we write it for you or help you write it. This process will be simple. Since you know your business better than we know your business, we gather information for writing the content by having a discussion. We will basically interview you and from that conversation we will extract the information we need in order to put together what’s needed for the website. You’ll provide us with the background product and service information as needed and we’ll take it from there. of-course you’ll have a chance to review the copy before it goes live to provide feedback.
We make sure the voice is on brand, that the information is not only correct but is actually the information your customers are looking for and interested in, and that it’s written and formatted in a way that holds people’s attention when they are reading online. We’ll also make sure your call to actions is strong, easy to find, and easy to understand.
