Branding a Presidential Candidate is a perilous task. Any brand in the political limelight tends to be under severe scrutiny. Normally the brand of a politician running for President is not as important as other aspects of the campaign. However, President Obama changed that for everyone. His designer proved that branding can play a huge role in the outcome of the race. Senator Rubio saw the same potential in his brand early on.
HighGround worked in tandem with Senator Rubio’s digital strategy firm to properly represent the candidate’s platform. The colors, type, and imagery were specifically chosen to reflect Senator Rubio’s disposition as a man of the people.