The Frothy Beard Brewing Co.’s brand screams adventure. Every aspect of the brand’s collateral plays to the idea that craft beer is an adventure to partake in. Every brew is creatively crafted to stand out in a crowded craft beer market. The growler should be no exception.
Designed to be a tool for the consumer, the growler represent a map of adventure. This could either be a map for the customer, or a map of the travels that the brand character, Finnegan has gone on.